WSJ vs. NYT: Why the upcoming newspapers war will be exciting. And good for the readers!

‘Project Amsterdam’. According to New York Magazine’s piece on Rupert Murdoch, that’s the name of his $15-million secret plan to defeat The New York Times. A very Bond villain-like name.

Next month, if all goes according to plan, the Journal will launch an eight-to-sixteen-page metropolitan section that will directly challenge the paper of record on its home turf.

This is fascinating. For the first (…) Continue reading.